Mission

The National Organization for Women aims to take action to bring true equality for all women in America, and toward a fully equal partnership of the sexes.

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Report of the Task Force on the Image of Women in Mass Media

TASK FORCE ON IMAGE OF WOMEN IN MASS MEDIA

(1967)

Goals:

We will campaign to change the stereotyped image and the denigration of women in all the mass media, by all the forms of protest and pressure on networks, advertisers and editors which have been effective in abolishing the stereotyped images of Negroes and Jews. We will campaign for the inclusion of images of women which reflect, and thus encourage, the active participation of women in all fields of American society; images which are now completely absent from school books, as well as the media. “Look, Jane, Look” should have other pictures of women than the aproned mother, waving goodbye.

ACTION, FOLLOW THROUGH:

The New York Committee on Image was organized in February, 1967, under the chairmanship of Patricia Trainor, a computer programmer. Because of its geographical location in relation to the centers of the communications media, it will serve as the nucleus for a National Task Force on Image.

Twenty members have been active during the past month, setting up initial priorities, creating a structure for action, and initiating specific projects. Plans for action in the Mass Media have coalesced around three main focuses:

Monitor Subcommittee-

Under the direction of Dolores Alexander, reporter on Newsday, this committee will monitor media, assigning priorities and suggesting specific communications outlets as targets for NOW action. Plans have been drawn up for an Ad Hoc Committee of the general membership to visit various Equal Employment Agencies in New York City and newspapers during April, asking that the interpretation of Title VII of the Civil Rights Act of l964, which currently permits Help Wanted ads to be segregated by sex if a disclaimer is printed, be changed to require full integration of employment ads.

In addition to this project, plans are under way to approach specific TV networks and advertisers regarding the image of women they use to sell their air time and products.

Research subcommittee-

This Subcommittee, under the direction of Susanna Schad, sociologist at Rutgers, will perform services to the entire membership of the NOW organization, supplying facts about the role and contribution of women in the modern world. In addition, it will research the current image of women in the public mind, suggesting substitute images for NOW to foster. An In-House Education project, organizing lectures and seminars for members of NOW (and eventually the general public) is planned.

Creative Individual Participation-

We wish to combine the advantages of creative individual action with the power available to an organized group. Action by membership from all geographic areas is crucially important. Members of NOW are urged to write immediately in their own names to publishers and communications executives whenever a false image of women has been promulgated. This enables immediate action, without the delay which is necessary whenever we are going to speak as a group. Then, a copy of the letter is to be forwarded to Dolores Alexander (Monitor Subcommittee). Monitor will analyze all letters received from members with a view to a subsequent statement to the addressee in the name of the NOW organization.

Submitted by: Patricia Trainor, Chairman

Report of the Task Force on Legal and Political Rights

TASK FORCE ON LEGAL AND POLITICAL RIGHTS

(1967)

Goals:

*A campaign for women to assume equal rights and responsibilitiesas American citizens, including full participation in politicaldecision- making in the power structure of the political parties,in the selection of candidates and the formation of national policy,in the holding of public office, and in service to the nation,including military service and jury service.

*A campaign for the abolition of ladies’ auxiliaries and any otherseparate-but-not-equal organizations which segregate women, orother forms of “special” representation of women, outsidethe decision-making mainstream in the Republican, Democratic orany other political party.

*A campaign to get women to run for political office and to runfor membership in the regularly constituted party committees onall levels -local, state and national-and to seek assignmentson committees concerned with all aspects of government – space,finance, and urban affairs-refusing to be segregated as “Chairmanof Women’s Division,” or to be restricted to the kind ofhealth and welfare post considered traditionally more suitablefor women. On all other political issues, we may be quite dividedamong ourselves, nor will we campaign to elect any woman justbecause she is a woman-but we will campaign to support a woman,or man who actively fights for our basic interests, and to defeatany man or woman who betrays our interests, or gives mere lipservice.

*We will do our best to awaken in the largest possible numberof American voters an awareness of the basic interest of women’sunfinished equality, and a candidate’s record on it, as burningas we already know it to be in ourselves.

*Support federal civil rights legislation in 1967 which includesprovisions prohibiting any distinction based on sex in selectionof federal and state juries.

*Support and encourage women seeking to invoke their right toequal protection of the law under the United States Constitution,without discrimination based on sex, particularly in fields suchas public employment, public education, laws and official practiceswhich deny equal opportunity to women.

ACTION, FOLLOW THROUGH:

The continuing duty of the task force on legal and Political Rights

1. Review treatment of men and women in regard to their legaland political rights at the municipal, state and federal level.

2. Present the results of the review to the national executivecommittee of NOW for evaluation and plans for appropriate action.

Evidence of progress towards the stated goals of NOW should begiven equal attention and credit should be given to appropriateauthorities.

In 1963, it was noted in the Report of the Committee on Civiland Political Rights to the Presidents’ Commission on the Statusof Women that the bulk of the subject matter of this Task Forceis in the jurisdiction of the State Legislatures. Therefore, membersof the Task Force on the state level should accumulate and channelinformation from as many sources as are available to the nationalexecutive committee of NOW. That committee should plan appropriateaction which can be effected through mobilization of all the membersin the state in question.

The nature of the information to which the task force should addressitself should include state laws and city ordinances which treatwomen differently from men in a manner wholly untenable in thelight of present day multiple activities for which women are entirelyqualified.

It is strongly advised that a realistic attitude be adopted inthe matter of changing state and local laws to meet the goalsof NOW. Our laws are expressions of cultural patterns which areno longer acceptable to us. Changing them, however, may requirea great deal of time during which a process of education proceeds.This serves to change the pattern and, in turn, builds pressurethat finally achieves the goal.

Political Rights

Evidence indicates that a poor percentage of eligible women votersactually do vote. The task force should update the data on thissubject, (obligations and rights should balance). Further, theTask Force should investigate the status and treatment of womenwithin State Political Party organizations. State Party policyis usually reflected at the local level. Determine the degreeto which the political party utilizes women at the policy level.The pattern in both major parties has been male chairmen and femalevice-chairmen. This is a device which serves to structure thedivision and stereotype the activities of women within the partystructure. If possible it would be useful to determine the ratioof financial contributions of male and female who are active ina party organization on a percentage basis.

Greater participation within the party structure will producemore party activists, candidates for office and voters.

Submitted by: Mrs. Janey Hart, Chairman

 

Report of the Task Force on Women in Poverty

TASK FORCE ON WOMEN IN POVERTY

(Task Force Report-1967)

A. We start with a concern for the plight of women who now livein poverty.The most serious victims of sex-discrimination in thiscountry are the women at the bottom, including those who, unsupported,head a great percentage of families in poverty; those women whowork at low-paying, marginal jobs, or who cannot find work; andthe seriously increasing number of high school dropouts who aregirls. No adequate attention is being given to these women byany of the existing poverty programs.

B. N.O.W. will work to insure that all federal poverty-relatedprograms, including the Job Corps and the MDTA, shall be administeredwithout discrimination on the basis of sex and shall provide serioustraining for disadvantaged girls and women, as well as boys andmen, in order that they may take a rewarding and productive rolein society. We will fight the current practice of ignoring womenand girls in such government programs; of providing them withtraining, under the M.D.T.A. of only the beauty care or unskilledclerical sort that is not geared to the future or even to thehope of adequate pay.

C. Our concern with these problems leaves us to seek broader andmore meaningful expansion of economic opportunities. There cannotbe significant opportunities for women (especially those “atthe bottom of the heap”) unless there is room for them tomove into. We cannot simply ask that women enter fierce competitionfor scarce opportunities, setting one group against another. Thepoverty program has brought to light serious inadequacies andthe patchwork quality of some of the present approaches to jobtraining, job creation, education for potential jobs, the lackof regional and city planning, the failure to identify and utilizethe already existing experiences of women as well as men for whomthe program is intended. Furthermore, full employment is essentialto any decent plan for economic development that will meet theneeds of all women. `This fact is especially true for women inpoverty. We see the need for job innovation at every level ofemployment in which women are concentrated. Already existing skillsof women (home nursing, teachers aides, day care and recreationwork, foster parents, etc.) can be utilized to meet unmet needsin the areas of education and many other social services, includingrewarding employment.

 

Submitted by: Dr. Anna Arnold Hedgeman, Chairman

Report of the Task Force on Education

NOW TASK FORCE ON EDUCATION

(Background Comments of the Substitute Temporary ConvenerHelenSchleman, May 1967)

I. Composition of Task Force – We are dealing in an area whereonly the word of well-known experts gets much attention. It istherefore recommended that every effort be made to recruit a fewwell recognized persons for this group whose recommendations willcarry weight. Suggestion: 1) Rosemary Park, who has spoken outfrankly about women’s lack of aspiration to achieve at top levels*,2) Mary Keyserling, whose agency is also on record as believingthat lack of aspiration is a critical factor in women’s achievement**,3) John Macy, who recognizes the importance of motivation andof changing fathers’ expectation for their daughters***, 4) AliceRossi, who is already active on another task force, but whosereputation for pinpointing needs for fundamental change is suchthat we need her support for any undertakings that focus on thiseffort, 5) Dr. Jean Paul Mather, Executive Vice President of UniversityCity Science Center at Philadelphia Pennsylvania who has appearedon various national programs, speaking of the necessity of usingwomanpower at top levels (e.g., Intercollegiate Associated WomenStudents, National Education Association), and 6) Eli Ginzberg,who is well known for his knowledge of womanpower and who is currentlydirecting a national-scale study being undertaken by a researchgroup of Columbia University. (The study, financed by a $235,000grant from the Rockefeller Brothers Fund, is to evaluate counselingin areas of education and employment. It will undoubtedly includestudy of the influences which motivate young girls in junior highschool and high school, were aspirations for high achievementbegin to take form.)1

II. Focus of Immediate Attention: There are undoubtedly many reasonswhy women do not hold influential leadership positions, at highlevels of our national life, in proportion to their numbers inthe populations, or to their numbers in the labor force. Two far-reachingand all-pervading attitudinal factors, however, seem to be amongthe chief culprits; 1) Women’s own lack of aspirations to achievelevels commensurate with their intellectual ability and 2) thelimiting sex-oriented self-concept and “other-sex” conceptstaught to young children (and continuously expressed to them asexpectations), which result in traditional ways of thinking aboutwomen by men in decision-making positions (and even make it difficultfor many mature women to achieve a broad, inclusive self-concept)

Attitudes can be changed. It is suggested that the NOW Task Forceon Education focus it efforts 1) on raising the aspirations ofgirls and women at all stages of education and 2) on combatingthe limiting influence of traditional sex-oriented self-conceptsand expectations. This is no under-taking for amateurs. High aspirationmust be preceded by motivation. Motivation in common sense terms,is made up of all of the factors that cause a person to want (toaspire) to do a certain thing, to reach (aspire to) a certaingoal. These factors are legion.

III. Specific Action To Be Undertaken: (Note: It is recognizedthat there will be overlap with the work of other task forces.Obviously, there must be good communication to avoid duplicationof effort. For instance, the work of the Task Force on the MassMedia Image of Women ties in directly in the aspirations and motivationsof junior high school girls, high school girls, and women – notto say the image held by boys and men.) It is suggested that theNOW Education Task Force:

1. Make contact with Dr. Ginzberg regarding his current studyfor the following purposes: 1) to inform him of our interest andconcern in the study as it pertains to the aspirations and motivations,or lack thereof, of girls and women toward high goals of achievement,and 2) to seek his counsel regarding useful steps we as a taskforce might take to raise the aspirations of girls and combatthe traditional, limited self-concept so many of them hold.2.Make contact with junior high school and high school counselorsof both girls and boys to persuade them to try to inspire girlsto aspire to educate themselves to the limit of their intellectualcapacity and then to use their education fully.

2. We should place articles in their professional journals whichwill give specific information about scope of opportunities forboth girls and boys, will discuss the current life-patterns ofwomen and men that both boys and girls need to be familiar with,and will emphasize the importance to girls themselves, as wellas to our whole society and economy, of their aspiring to usetheir full intellectual talents in top-level spots. Counselorsneed very much to adopt a new outlook and set of expectationsfor girls if the girls themselves are to develop higher aspirationsand a new self-concept.3 This is a crucial change that must beemphasized in every way possible.

3. Make contact with school administrators and try to persuadethem of the importance of making successful-outside-the-home,loved and respected women models visible to boys and girls. Urgethem to use them in the school system as well as to bring themin from the outside community to demonstrate that women are expectedto participate at significant levels outside the home.

4. Make contact with parents, PTAs, any way possible to make knownwhat the current situation is and to urge higher expectationsfor their daughters equal to those they hold for their sons

5. Make contact with men’s service club. in a variety of ways- through their publications programs, etc., with particular emphasison the father’s role in rising the aspirations of his daughterby his own expectations of her.

The ways to effect change of the traditional self-concepts heldby many girls that limit their aspirations are as many and variedas imagination will produce. The same holds for changing the traditionalexpectations held by others for girls and women, We need a workingtask force to agree on limited objectives and specific approaches.

Summary of Proposed Action

It is suggested that NOW name at least 3 or 4 members of the TaskForce on Education at once to begin work in the areas indicated.

A. Specific objectives: 1) raise the aspirations of girls and womenat all stages of education and 2) combat the limiting influenceof traditional sex-oriented self-concepts and expectations

B. Some specific action programs:

1. Make contact with Dr. Ginzberg. . . .

2. Make contact with junior high school and high school counselors.. . .

3. Make contact with school administrators. . . .

4. Make contact with parents, PTAs. . . .

5. Make contact with men’s service club. . . .

* “On the subject of women’s education, Rosemary Park, inher final report as president of Barnard College, declared thatthe traditional lack of scope in women’s aspirations is the factormost responsible for their absence in posts of leadership.”(From Intercollegiate Press Bulletin; Vol. 31, #35, May 1, 1967.)

** “An important part of the answer to the disparity in women’seducational attainment and earnings lies in the goals and aspirationsof these women when they were girls.” (U.S. Department ofLabor, Women’s Bureau, April l, 1967, WB67-281)

*** “This educational fallout is due largely to lack of motivation,but a negative attitude on the part of parents toward collegefor their daughters is an influential factor. I think that fathersare especially responsible in this. Fathers, in particular, needto abandon the assumption that their daughters really cannot learnmath, or that it’s not quite feminine to major in physics or chemistry,or that the engineering degree is strictly a male degree.”(John W. Macy, Jr., “Unless We Begin Now,” Vital Speechesof the Day, p. 680, September 1, 1966. Paper delivered at Atlanta,Georgia, July 25, 1966.)

1 School and Society, Vol. 95, p. 286. Summer 1967. Columbia UniversityStudy.

2 “Women also encounter manipulative counseling. ‘A counselorwill tell a woman that it really doesn’t matter what she studiesin college because she will get married and won’t have to work.But studies show this is not true.'” Eli Ginzberg, “Study of Education and Job Counseling.” School and Society, Vol.95, p. 286. Summer, 1967. Columbia University study.)

EEOC Petition

Five NOW officers and 35 members have filed a formal petition with the EEOC for hearings to amend the regulations on classified job advertising that permit segregation of “help wanted” ads on the basis of sex.

NOW has threatened the Commission with a mandamus action to compel enforcement of the prohibition against sex discrimination, has initiated a campaign to persuade President Johnson to extend Executive Order 11246 (prohibiting discrimination by federal contractors) to include women, and demanded the EEOC show its own commitment to ending sex discrimination by appointing qualified women to its top staff.

Join us in our campaign for women’s employment equality!

 

 

First Memo to National Board Members

First Memo to National Board Members

November 29, 1966

MEMO TO: NOW Board Members

FROM: Kathryn F. Clarenbach, Chairman of the Board

By now you have all received a first mailing of materials andknow that NOW is in business. The November 20th Board meetingin New York was well attended (18 members present) and we workedout temporary operating procedures to enable orderly functioninguntil the constitution is redrafted and approved. Minutes of thatmeeting as well as the October 29th and 30th meeting in Washingtonwill be distributed by mail prior to the next Board meeting.

Will each of you please send me a letter of acceptance of yourBoard position? In the informality of getting organized this stepwas by-passed.

In the same letter will you also specify preference of dates ofthe next Board meeting? We agreed in New York to convene nextin Chicago during the week of February 20, 1967. This will bea two-day meeting to consider constitution and task forces. Aswe want to accommodate schedules of the largest number of Boardmembers, will you please indicate at least whether mid-week orweek-end would be possible and which would be preferable. We willnotify you as soon as possible of precise dates and place in Chicago.

At least two weeks prior to the February Board meeting you willreceive a copy of the re-drafted constitution, and a short statementprepared by the temporary convener of each task force indicatingphilosophy, scope and possible implementation. We can all arriveat the meeting on somewhat the same wave length and make the bestuse of our time together.

Task force statements will be prepared by:

Education – Elizabeth Drews

Employment – Dorothy Haener

Legal and Political Rights – Jane Hart

Family Life (Social Innovation) – Sister Mary Joel Read

Poverty – Anna A. Hedgeman

Mass Media Image – Dean Lewis

NOW Membership – Gretchen Squires

Finances – to be assigned

A suggested outline for the brief presentation as been preparedby Sister Mary Joel Read and will go out tomorrow to each of theabove.

The press conference in New York on November 21st was remarkablywell-attended and handled. Muriel Fox and Betty Friedan gave anenormous amount of themselves in setting up the entire weekend.

On Tuesday, November 22nd, the three E.E.O.C. Commissioners receiveda NOW delegation for an hour and a half. Betty Friedan, Anna Hedgeman,Phineas Indritz, Marguerite Rawalt (our legal counsel) and I wereall present. Prior to that Betty Friedan, Jane Hart and I wereinterviewed on television in D.C., and Betty and I had an inspectiontour of our Washington headquarters – Courtesy Services. The HeadquartersCommittee is to be commended in its choice of this service andthe smooth procedure it has set up.

The executive Committee (Betty Friedan, Anna Hedgeman, RichardGraham, Caroline Davis and I) will function between Board meetingsAny steps beyond those which we five have been empowered to takewill be referred to the entire Board. I look forward to receiptof your response regarding Board position and February dates.

Thank you.

Velma Menglekoch v. the California Industrial Welfare Commission

NOW ‘s Legal Committee, chaired by Marguerite Rawalt and including Carruthers Berger, Mary Eastwood and Phineas Indritz, has been authorized to take action on behalf of the airline stewardesses in the case of Velma Menglekoch v. the California Industrial Welfare Commission in which Menglekoch charged loss of wages and promotional opportunity because she was denied the right to work overtime under California protective legislation applicable only to women.

(This had been one of the first complaints received by the EEOC and had been referred to NOW’s founder and former EEOC chair, Aileen Hernandez, to decide; she found “reasonable cause” to believe Menglekoch was discriminated against by her employer’s adherence to state law. The Hernandez decision on the case had been held up pending discussion by the full Commission, which determined, on a split vote, not to decide the case.)

Founding Conference

NOW held its founding conference on October, 29-30, 1968 in Washington, D.C.

Election results:

  • Betty Friedan: president
  • Kay Clarenbach: chair of the board
  • Aileen Hernandez: vice president (elected in absentia with consent)
  • Richard Graham: vice president
  • Caroline Davis: secretary-treasurer

 

To refine our policies and establish our specific goals, NOW set up seven Task Forces:

  • Family Life
  • Education
  • Equal Opportunity of Employment
  • Media/Image of Women
  • Religion
  • Women in Poverty
  • Women’s Legal and Political Rights

 

NOW Membership 300; NOW Annual Budget $1500

Betty Friedan and Richard Graham

Betty Friedan and Richard Graham
Photo: The Sisterhood by Marcia Cohen

NOW founder, Aileen Hernandez, resigns from the EEOC

Today, Aileen Hernandez announced her resignation from the EEOC effective November 10th of this year, citing frustrations “over the inaction on this issue [Menglekoch case, in which flight attendants filed against sex discrimination in the industry] and other cases which had drifted on for more than a year in spite of time requirements of Title VII.” Under Title VII of the Civil Rights Act, cases were supposed to be decided by 60 days. NOW supports its courageous founder and has faith that she will continue to fight for gender equality in any capacity.

Rest in Peace, Margaret Sanger

Just a few days shy of her 80th birthday, Margaret Sanger passed away in Tucson today. NOW celebrates her life and her championing of birth control. We will continue the crusade!