The National Organization for Women aims to take action to bring true equality for all women in America, and toward a fully equal partnership of the sexes.

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Women’s Strike for Equality


On the 50th anniversary of the 19th Amendment giving women the right to vote, NOW organized the “Women’s Strike for Equality.” There were demonstrations and rallies in more than 90 major cities and small towns in 42 states. Some 50,000 women marched on Fifth Avenue in New York and across the country more than […]

National Association of Manufacturers and Department of Labor picket


NOW conducted demonstrations in 14 cities against the National Association of Manufacturers & Department of Labor closed-circuit television conference on equal opportunity to protest the exclusion of guidelines on sex discrimination from the Labor Department’s “Order 4,” which required affirmative action plans for minorities only.

The next day, the Secretary of Labor promised to […]

NOW’s Fourth National Conference


Election results:

President: Aileen Hernandez Chair of the Board: Wilma Scott Heide

At NOW’s Fourth National Conference in Des Plaines, IL, during a two-hour “farewell address,” retiring president Betty Friedan called for a “Women’s Strike for Equality” on August 26.

NOW Membership 3033; NOW Annual Budget $38,000.


Past Events

1970/08/26: “Women’s Strike for Equality” in NY, LA, SF, DC, Chicago, & Indianapolis

1970/08/10: Statue of Liberty demonstration (NY)

1970/07/31: NOW pickets NAM and the EEOC (nationwide)

1970/03/20: Fourth National Conference


1969/05/04-11: Freedom for Women Week

1969/02/09: Public Accommodations Week

1968/12/27-1969/05/26: NASA Protest


1968/12/06-08: Third National Conference

1968/09/07: Miss America Protest

1968/09/05: Colgate-Palmolive […]

Freedom for Women Week


During the “Freedom for Women Week,” members of NOW demonstrated at the White House on Mother’s Day for “Rights, Not Roses.” Other demonstrations occurred in Chicago, Albuquerque and Los Angeles.

Public Accommodations Week


NOW has proclaimed this week as “Public Accommodations Week”. Join us in our national actions at “men only” restaurants, bars, and public transportation across the country, including: New York City, Syracuse, Cochester (CT), Pittsburgh, Washington, Atlanta, Chicago and Los Angeles, or start your own!

The assumptions behind policies like this are that women are […]

Third National Conference


At our Third National Conference, NOW committed to launch a campaign to outlaw public accommodations discrimination based on sex, initiate a nationwide boycott against United Airlines because of its “men only” executive flights, and work for the amendment of the Social Security Act to provide insurance coverage for the wife as an individual […]

Miss America Protest


Women’s Liberation groups, including New York Radical Women and Redstockings, joined by members of New York NOW, targeted the Miss America Beauty Contest in Atlantic City.

Women’s Liberation organizers disrupt the live telecast of the Miss America Pageant in Atlantic City.(Sisterhood is Powerful, 1970)

Women picket on the Atlantic City boardwalk.(Wide World […]

Colgate-Palmolive Boycott


NOW sponsored a boycott of all Colgate-Palmolive products to protest the company’s long-standing fragrant discrimination against female employees. In addition to the usual separate seniority lists, unequal pay rates, and exclusion from promotion to better jobs on the grounds of “state protective legislation,” the company has been laying off women with more than twenty […]

New York Times Protest


Members of New York NOW again picketed the New York Times, this time for a week, urging the end of sex-segregated job advertising. They chanted: “The New York Times is a sex-offender!”

Ti-Grace Atkinson and Flo Kennedy picket the New York TimesCred.: The Sisterhood by Marcia Cohen