Mission

The National Organization for Women aims to take action to bring true equality for all women in America, and toward a fully equal partnership of the sexes.

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Women’s Strike for Equality

(08/26/70)

On the 50th anniversary of the 19th Amendment giving women the right to vote, NOW organized the “Women’s Strike for Equality.” There were demonstrations and rallies in more than 90 major cities and small towns in 42 states. Some 50,000 women marched on Fifth Avenue in New York and across the country more than […]

National Association of Manufacturers and Department of Labor picket

(07/31/70)

NOW conducted demonstrations in 14 cities against the National Association of Manufacturers & Department of Labor closed-circuit television conference on equal opportunity to protest the exclusion of guidelines on sex discrimination from the Labor Department’s “Order 4,” which required affirmative action plans for minorities only.

The next day, the Secretary of Labor promised to […]

NOW’s Fourth National Conference

(03/20/70)

Election results:

President: Aileen Hernandez Chair of the Board: Wilma Scott Heide

At NOW’s Fourth National Conference in Des Plaines, IL, during a two-hour “farewell address,” retiring president Betty Friedan called for a “Women’s Strike for Equality” on August 26.

NOW Membership 3033; NOW Annual Budget $38,000.

 

Sexual Politics, A Surprising Examination of Society's Most Arbitrary Folly

Kate Millet, an active member of New York NOW, published Sexual Politics, A Surprising Examination of Society’s Most Arbitrary Folly, a historical and cultural analysis of sexism written originally as a doctoral thesis. Sexual Politics has become a widely debated and quoted best-seller.

Sexual Politics by Kate Millett

[…]

Pittsburgh NOW has filed charges against the Pittsburgh Press

Pittsburgh NOW filed charges of sex discrimination against the Pittsburgh Press because of the paper’s continued use of sex-segregated “Help Wanted” ads, despite integrated precedents and EEOC guidelines which prohibit sex-segregated “help wanted” ads .

Stand with NOW!

Colgate-Palmolive Case - Victory!

NOW has won a victory in the Colgate-Palmolive case when the Appeals Court ruled that any weight-lifting test must be applied to all employees, male and female, and forbade separate male/female seniority lists. The Court also ruled any union contracts restricting jobs women could bid on were illegal and awarded back pay to the women.

[…]

People v. Belous

(09/05/69)

NOW celebrated a victory in the People v. Belous case when the state supreme court found California’s 100 year-old abortion law unconstitutional. Dr. Leon Belous, a member of NOW, had insisted on defending himself on constitutional grounds against the charge of making illegal abortion referrals.

Stand with NOW against abortion laws!

Executive Order 11375

(08/04-06)

After considerable pressure from NOW and other women’s rights groups, public hearings were held on the Department of Labor’s proposed sex discrimination guidelines to be issued to implement Executive Order 11375.

Join NOW in ensuring the proper and complete implementation of all equal employment opportunity legislation!

NASA Protest

(12/27-68-05/26/69)

NOW protested the exclusion of women as astronauts from the space program. Nita Ladewig, president of the Northern California Chapter of NOW, initiated correspondence with NASA that continued for six months, also protesting the exclusive use of the names of masculine gods for the space ships. NASA maintained it had yet to find women […]

Freedom for Women Week

(05/04-11/69)

During the “Freedom for Women Week,” members of NOW demonstrated at the White House on Mother’s Day for “Rights, Not Roses.” Other demonstrations occurred in Chicago, Albuquerque and Los Angeles.